Internet Marketing
We offer Website and Internet marketing in the Tampa Bay Florida region and nationwide. SEO (Search Engine Optimization) is a primary aspect of our business. A very important part of owning and operating a Website is having an effective and efficient Internet marketing plan. Without a competent Internet marketing plan a Website has a very likely chance of failing and never attracting potential traffic. The Internet is a very popular medium that individuals use world wide to shop, work, and educate themselves.
One of the most crucial parts to a successful Website is the ability for that Website to be shown to a world wide audience on a day to day basis. DMS West has a variety of excellent Internet marketing strategies that we utilize in order to ensure our clients get the traffic and customers that they are seeking. Our most valued Internet marketing options are listed to the left.
If you have any questions regarding our Internet marketing options please contact us.
Search Engine Optimization
A primary responsibility of any successful Website developer is to ensure their Website will be crawled and listed successfully by search engines. Search engines are the vehicle that individuals use to find the types of Websites that they desire. If a Website is not programmed and setup properly then search engines will not effectively list the Website in their search results. That basically means that the Website would not have many, if any, visitors.
One of our main Internet marketing services is Search Engine Optimization (SEO). Search Engine Optimization means that we optimize each and every Web page related to a Website so that it is crawled and listed correctly by search engines. This is a major part of Website development and should never be overlooked. We strive for premium Search Engine Optimization for every Website that we develop and list on the Internet.
Search Engine Marketing
Search engine marketing (SEM) is a very important part of having a successful Website on the Internet and allowing users to find your Website. Most Websites that want to be competitive against many other sites competing for their business utilize search engine marketing. Search engines are important because they allow Internet users to find what they are looking for. In face, more than 70% of Internet users say they find what they are looking for via search engines.
When utilized correctly, search engine marketing can significantly increase traffic for a Website. Search engine marketing also allows Websites to attract specific types of users. Search engine marketing is a combination of marketing strategies used by our company to give Websites more traffic.
Search engine marketing includes:
- Website submissions
- ROI management
- Paid inclusions (search engines, directories, etc)
- Landing page solutions
- Pay Per Click (PPC) Advertising
Domain Name Research
Finding an efficient and well built domain name is a large part of Internet marketing. This is a primary step when starting a new Website. It is vitally important to find a domain name that will help a Website in terms of being search engine friendly and user friendly. Many times domain names are chosen without much research and in turn they will reduce traffic and search engine placement.
We spend a significant amount of time research domain names for each new project that we start. Many times we are able to provide our customers with a selection of valid and available domain names that they can chose from and will allow their new Website to start of correctly and efficiently.
During our domain name research we complete the following:
- Collect primary key words
- Domain name availability search (main/sub-site search)
- Alternative domain name availability research
- Inquire about domain names and their history
- Build list of valid domains for project
- Acquire best candidate(s)
Pay Per Click Management
We utilize this type of advertising for customers who want to find new ways to generate traffic and potential clients. Many companies use Pay Per Click (PPC) advertising in order to attract hard to find visitors. We offer Pay Per Click Advertising through Google, Yahoo, and MSN. Of course every Website does not require Pay Per Click so we use our expertise to determine if a Website should use Pay Per Click Advertising. If we determine a Website should use Pay Per Click Advertising we consult with the Website owners and describe the various techniques and costs associated with Pay Per Click Advertising.
One advantage about using Pay Per Click Advertising is that clients can target potential customers based on location. For example, if one of our clients had a business in a certain state and only wanted to advertise to those individuals who live in that state we can setup the Pay Per Click account so only visitors that live in that state will see the Pay Per Click Advertisement.
Another Pay Per Click Advertising advantage is the ability to be able to use key words to attract viewers. This allows for us to track the key words that work effectively and find the most desired type of visitors. This is a very effective part of Pay Per Click Advertising and we regularly use this element. Pay Per Click Advertising is a very helpful tool for many of our clients. We can consult with you and determine if this is an appropriate means of advertisement.
URL Exchange Marketing
Another important part of Internet marketing is the ability to broaden a Website's audience by spreading "referrers" throughout the Internet. This means that the more URLs referring back to the Website will essentially mean more traffic and more Internet users that will find the Website. Various URL exchange methods can be used to accomplish this goal.
Our clients have the benefit of using our proven methods to distribute site URLs throughout the Internet. Our program works efficiently and effectively. Many of the site URLs that are placed are based on form requested by visiting site owners who find our URL exchange program through search engines.
Just because you own a Website and have it on the Internet doesn't mean that Internet users will find your Website. It is important to utilize proven Internet marketing techniques in order to ensure Internet users find your Website easily.